London Workshop Videos

Keynote: Mark Boyt, Head of Solutions & Services Marketing, Xerox

Keynote: Mark Boyt, Head of Solutions & Services Marketing, Xerox

“There is no such thing as a non-software company anymore,” states Geoff Hollingworth, Head of Product Marketing Cloud Infrastructure at Ericsson. “We are moving to a ‪digital world and the question that we all face is how do we build a ten times bigger economy?”

Hollingworth's billion dollar question was the cornerstone of the App Alliance's Enterprise Development Workshop in London that convened 70 industry influencers, enterprise developers, and IT professionals to discuss how to design, optimize, and operate the next generation of digital infrastructure.  Read the recap blog post.

Watch the videos below capturing key insights from the workshop sessions:


Speed, Security, Scale: Succeeding in the Digital Age
Every company, regardless of focus or industry, is a technology company. Building, maintaining, and most importantly strategically integrating software into the operations of an enterprise is not a luxury or a potential market advantage. It is the minimum requirement for sustainability in the digital age. This panel discusses the challenges enterprises face in reimagining their products and services, achieving speed without risk, and staying ahead of the industry curve by changing the culture of legacy companies, adopting the best practices of mobile app development, and educating the workforce they will depend on. 


Enterprise Impacts and Benefits with Mobile Innovation
During this presentation Lars-Olof Allerhed, CTO IBM MobileFirst Europe, explores a series of solutions available for mobile developers to build apps that access enterprise data in a simple way. Take an in-depth look at how to take advantage of the capabilities and speed from the cloud, but retain the enterprise grade security customers and businesses are asking for. Allerhed also reviews the latest trends in mobile and analyzes how networks, the devices, and the entire mobility ecosystem need to be leveraged to create innovative mobile applications.

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How to Survive in the Digital Age
Imagine a global industry where the product is a commodity, the margins are thin and the competitors truly dislike each other. Now imagine that this industry is slowly but surely disappearing. How do the competitors react? What can they do to stop what is seen as an inevitable extinction of their industry? Mark Boyt of Xerox will share the story of the printing industry and how mega competitive companies came together to collaborate and develop a solution for enterprise developers that makes printing easy and accessible with the mobile industry regardless of device or printer.

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Digital Single Market - Latest State of Play
Vicky Ford is a Conservative Member of the European Parliament and Chairman of the Internal Market and Consumer Protection Committee. Mrs. Ford supports the creation of a Digital Single Market in the EU to foster innovation and growth, allowing businesses to scale and continue to boost the economy whilst empowering consumers. Hear Mrs. Ford speak about the latest state of play of the Digital Single Market from her esteemed vantage point in Brussels.

Building on a Secure Platform Opens New Opportunities to Address Multi-Platform Challenges
Join Ed Bourne from BlackBerry for an in-depth look at how enterprise mobile management platforms address the challenges developers face in today's corporate mobile climate. Learn how Enterprise developers can build apps on a secure platform that supports many different devices from multiple OEMs with varying OSs.

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Introducing Software-Defined Infrastructure
With the introduction of Intel Rack Scale Architecture and related management systems, Software-Defined Infrastructure is about to be realized. Using this technology enables accelerated service delivery through a software-composable system delivering greater performance and increased utilization of compute, storage and network resources. What does it mean when hardware is software defined and what does it change for service providers and enterprise developers?

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Modern Code: Multi-Level Parallelism
In this session, Paul Guermonprez from Intel introduces techniques for writing optimized code targeted to current and future generation multi and many core processors. Explore parallel programming models and optimization methods including:

- Expressing automatic vectorization and thread parallelism;
- Optimization of memory models;
- Programming approaches for portable, future-proof optimization.

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What will differentiate good companies from great companies is agility. The companies that embrace the idea that technology is ever changing and leverage future-proof solutions will be the winners.
— Jake Ward, CEO & President, Apps Alliance

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